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Blink Team
Blink Team

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Director - Lead Gen and Growth

Full-time
US, Bay Area
Growth

Objectives and Responsibilities

  • Define and execute Blink’s bottom up go to market and sales motion – build a bottom-up pipeline and position Blink as the leading pioneer of automated DevOps solutions.
  • Collaborate with the co-founders and with cross functional teams to uncover insights and strategies to develop and implement marketing and product strategies for Blink’s solutions.
  • Implement a bottom-up approach to grow the user base and convert to paying customers by making strategic relationships with DevOps & engineering communities.
  • Oversee and grow the marketing activities, consistently identifying revenue opportunities and managing consistent growth by securing new users and accounts.
  • Define and collect key marketing performance metrics and tracking tools to improve user acquisition, campaign results.
  • Spearhead the strategic and tactical execution of marketing campaigns, as the 1st growth marketing hire be a hands-on end-to-end owner of the product growth marketing landscape.
  • Build out marketing content to get DevOps and engineering communities to adopt the freemium version of our platform and priming them for conversion into paying customers.
  • Lead the execution of our marketing plans working closely with product marketing, and co-founders, to create an effective and efficient marketing machine focused on growing audiences and increasing usage of Blink’s products and services.

Qualifications

  • Bachelor’s degree in marketing, advertising, or communications, or other relevant fields
  • Successful track record in executing marketing strategy and creating bottom-up marketing campaigns and/or growth hacking for DevOps
  • 5+ years of experience in growth marketing
  • 3+ years of startup or previous early-stage company/startup experience

Director - Product Marketing

Full-time
US, Bay Area
Marketing

Objectives and Responsibilities

  • Develop and execute a cohesive bottom-up marketing strategy to drive brand awareness, product positioning and value proposition.
  • Manage analyst relationships and shape a new category of products in the relevant space.
  • Manage user community for ongoing bi-direction communications and lead gen.
  • Create and maintain a PR strategy, including ongoing relationships with media, industry influencers and formal PR agencies.
  • Work closely with the CEO/CTO to determine actions to increase awareness and customer adoption.
  • Plan the launch of new products and releases and manage the cross-functional implementation of the marketing strategy.
  • Enable sales and channels; develop internal tools and external collateral and teach them how and when to use it.
  • Work closely with a wider team to assure user and revenue growth.

Qualifications

  • Prior roles as a Senior Product Marketing Manager or higher in early to late-stage startups with relevant B2D or Product Led Growth strategy.
  • Proven success designing and executing marketing strategy at early stages.
  • Significant domain experience in DevOps, SRE or IT operations (for example knowledge of CI/CD, Cloud services, production reliability monitoring, and other similar technologies)
  • 6+ years of product marketing experience in relevant areas
  • 3+ years of startup background and proven success leading marketing strategies in the first two years of product inception
  • Must be able to define content and strategy, and drive excellence in execution across multiple domains - PR’s, social media, website, written content, etc.
  • Confidently and effectively communicate with customers / analysts / partners / influencers
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce
  • Familiar with marketing automation tools
  • Power user of social media platforms such as LinkedIn, Twitter, Facebook, and Instagram

Achieve operational excellence

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